Elevate the voice of Women*.
Create a better Future.
*Women : Anyone who feels or considers himself/herself a woman.
Nuances Concept is the first consumer insights marketing agency specializing in Women *.
We help you better understand the present and future needs of women of all ages.
We highlight and decode decisive signals and insights for your strategies (positioning, product/service innovation, distribution).
Why Women?
- 50% of the world's population is made up of Women.
- 80% of purchasing decisions are made by Women in France, whether for themselves, their spouse or their family.
- 83% of Women in France would like to make their voices heard because they do not always feel understood in the products and services addressed to them.
We want to be the link between them and you.
OUR OFFER :
- Market trends analysis.
- Consumer needs study.
- Clear and actionable recommendations to make your strategies impactful.
- Immersion and proximity to a community of experts and authentic, inspiring and change-making women.
- Expertise in customer centricity thanks to our cumulative experience of more than 50 years in consumer marketing (Nike, adidas, LVMH, Levi's, L'Occitane, Yves Rocher, Coca Cola...).
OUR AMBITION :
- An innovative concept, which we call circular marketing.
- Our goal is to create value for all the actors we serve: organizations, women and society more broadly.
- Thus, by collaborating with Nuances Concept, you develop a strong lasting relationship with your target while contributing to the personal, professional and social progress of women and society.
What they say about us
Megan Maley
GM UK, Ire & Benelux Zalando
"In today’s world where big data has become a hygiene factor for companies, finding the truly nuanced insights that fall between the cracks of data will become the biggest competitive advantage. Working with Nuances Concept will help you unlock these insights, and ensure you win with your female consumers."
Sandy Niellez
Global CDO Vichy International - L'Oréal
"There is still so much to do for girls - women, that the mission of Nuances Concept is full of meaning, and with a key role, to help companies go even further."
Florence Cathala
Founder Overthemoon
"Customer knowledge is for the company what is breathing for the human body. Nuances has understood that this breathing is the key factor for the success of a powerful product and service offer."
Régis GNAMBI
Balanciaga customer advisor and creative consultant
"An untapped sector, therefore an empty place in the market. Nuances is the answer to me"
Aude Bredel
Founder Golf'Her
"Great support from the Nuances team. Very attentive and available to create bespoke services."